The Machine Knows

GM and Lyft have partnered up to create a fleet of driverless cars. It’s exciting, however, let’s not get carried away just yet. What about the user experience of the driverless car? Deals and handshakes happen in boardrooms. Nuts and bolts UI / UX happens in the field, with a cast of thousands hammering it out with the help of an endless supply of Red Bull. GM and Lyft better get the UI / UX right coming straight out of the gate, or they’ll risk becoming “the machine” where cars will attempt to murder you as they did Michael Scott.


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